Since 2010, Instagram has proved itself to be the quickest growing social media platform around! Provides a user base of around 300 million and that is set to rise further. So how come this seemingly simple app growing so quickly? Well all of it comes down to creativity really, Instagram have found new ways of sharing content across its platform and making users experience more seamless. For example, Instagram stories were launched to rival snapchats, allowing for users to provide disappearing pictures or videos.
Sounds simple right? Well that’s because it is almost certainly. Instagram now has more sway over all its users who will present been using snapchat in tandem to its own app, decreasing the need to use both and stream lining these users to its own services.
This aggressive tactic has paid off as Instagram has surpassed snapchat in users. Instagram stories also encourage more sharing of content and giving it a chat element to its app, allowing it to compete with all of the other direct messaging platforms. Innovation doing this is the grounds for Instagram’s sudden financial growth.
What’s all the fuss about?
Instagram is the most perfect app to share content via visual imagery. Its audience are young, educated and very into shopping. This makes content creative, exciting and fast moving. It has a different feel to platforms like Facebook and Twitter, with focus on visuals rather than words. However, have got shown that, like Facebook, it works extremely well daily, this makes for a loyal and highly active user base.
This ability to capture a younger more creative audience is sounding the alarm bells of major companies looking advertising on internet marketing. With high usage, there will surely be increased interest in advertising inside the app. However, competition will be ripe and businesses could have to find creative ways to out compete their rivals in the visual regarding social movie.
How are you able to use it for Marketing communications?
Of course, if you wish to make use to market your company or even a product, the other must consider how. This can a visual platform and for that reason products have a general to be able to market that services. But services aren’t impossible encourage on the app, finding exciting in order to bring alive your service will catch the eye of the buy instagram likes abuser.
Hashtags are often used on Instagram and having in on trends or starting unique is a sure for you to engage an audience, within a similar strategy to Twitter. However, one end up being careful to match the hashtag to the visual content you provide, so it isn’t as simple as conserve money that use this technique.
Instagram is predominately a mobile app, so content must the simple to read and continuously updated for just a mobile data, hungry market. Only new and fresh content will attract attention.
Finally, Instagram stories would certainly be a great to be able to personally engage with your audience, lasting only 24 many hours. Stories should be used to keep customers updated daily on company is and reveal behind the scenes content to make the user believe they are part of this company.
Instagram could be used to push almost anything, with an artless mind using a committed team, you produce quite the thrill around your brand!
With a young, educated audience while using app on his or her mobiles daily, one is only able predict sustained growth and loyalty looking at the users. Just about be increasing opportunity to use this app for business purposes and also the advice on this writer is to get in while its hot! It will only raise so have the current market before it gets substantially crowded.